This is a project made together with the company Ericsson, during my time as an exchange student in Sweden. Today, a large part of the company’s business consists of producing internet antennas used all over the world. My project consisted of studying the guidelines of the company as well as their values, and to later develop a concept of a new Ericsson antenna (PICO RBS) for 2020.
I want my design to reduce the space between Ericsson and their clients, and to make the user conscious of who is the actual provider. This, by creating a product where the user can easily see the connection to the products brand logo. The conceptual development is embodied in the following MindMap.